Man, That Etrade Commercial Was Funny!The Etrade commercial was hilarious! I have no idea how they found such a smart baby! No, I'm just kidding, obviously it was computer-animated. Check it out... "I just bought stock. You just saw me buy stock. No big deal right?" That was so funny : ) You can see a bunch more Etrade videos here. But let's look at what happened from a smart stock investing standpoint. Was the Etrade commercial a good investment? I read somewhere that it costs $2.6M for a 30 second spot on Super Bowl Sunday. It probably cost them about $250k after all was said and done to produce the commercial. So their total cost is about $3M. Judging by the YouTube statistics, the video has been viewed more than a million times. That's a lot. It was viewed by a couple hundred million viewers at the Super Bowl. That's way more. So for about $3M they reached, say 200M people. If they have a long-term conversion rate of 1%, their $3M bought them 2M new accounts. That's less than $2 per new account, which sounds like a pretty sick investment to me. Of course, the commercial may not begin yielding customers for some time. People have to hear a name over-and-over before they really get it. And some of the other estimates are very rough, too. Use this as a starting point to conduct your own research. Go from Etrade Commercial back to Case Studies Read the case for Etrade Financial (ETFC) |